Three engagements, with the numbers.
+149% revenue · +264% orders · +58% non-brand clicks
Five months of technical fixes and page rewrites, plus a ChatGPT audit of how AI reads the brand.
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+23.5% clicks · +34.2% impressions · +31.3% clicks to inner pages
A nonprofit with no tracking and pages that weren't indexed. I ran the audit, fixed what was blocking them and built the reporting from scratch.
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+125.9% organic sessions · +172.6% impressions · 62% organic share
A redesign, technical SEO and new content for a Central New York mental health practice.
Read the Case StudyI ran a site through the ChatGPT API and it told me the brand made appliances. Here's how to run the same test.
Read the ArticleBefore I moved into strategy, I wrote. A few pieces I still like.
