I find out why search is working, or why it isn't.

I lead organic programs across technical SEO, analytics and AI search for enterprise and mid-market brands.

Olivia Swann, Organic Growth Strategist

Where I spend my time.

I work across about eight client accounts at a time, so I've gotten good at knowing what to fix first.

Technical SEO & Audits

Crawl analysis, indexing, site architecture, Core Web Vitals and structured data. If something is keeping good pages out of search, I want to find it.


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Strategy & Data Analysis

GA4, Search Console, Semrush, Ahrefs and Looker Studio. I build reporting that ties organic performance to revenue and leads, then use it to decide what happens next.


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Organic & AI Search

On-page strategy, keyword mapping and internal linking, plus AEO and GEO. I use the ChatGPT API in Screaming Frog to see how AI reads a brand, then work on what it gets wrong.


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Case Studies

Recent results.

+149% organic revenue year over year
E-Commerce SEO AI Search and GEO Technical SEO

Premium DTC Retail Brand

+149% revenue · +264% orders · +58% non-brand clicks

Five months of technical fixes and page rewrites, plus a ChatGPT audit of how AI reads the brand.

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Cuda Counseling website redesign
Technical SEO Website Redesign Content Strategy

Cuda Counseling LCSW, PLLC

+125.9% organic sessions in a year for a Central New York mental health practice, through a redesign, technical SEO and new content.

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