I turn crawl data, search analytics, and technical audits into ranking improvements. SEO Strategist specializing in technical SEO, data analysis, and emerging AI search optimization.
I work at the level where audits become action plans, data becomes decisions, and rankings actually move.
Crawl analysis, indexing troubleshooting, site architecture, Core Web Vitals, and structured data — the technical foundations that determine whether your content can rank at all.
GA4, GSC, SEMRush, Ahrefs, & Data Studio. I build reporting frameworks that connect organic performance to real business outcomes and use that data to drive decisions, not just document what happened.
On-page optimization, keyword strategy, and internal linking architecture, plus AI search optimization (AEO/GEO). At its core, AEO/GEO is still SEO best practices, applied to how AI tools surface answers. I track how search behavior shifts and adjust strategy accordingly.
A look at what the work actually produces.
A Central New York 501(c)3 with no prior SEO infrastructure. No tracking, crawl errors throughout, pages not indexed. I ran the audit, fixed what was blocking them, and built the reporting foundation from scratch.
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A full engagement for a mental health practice in Central New York. Website redesign, technical SEO, content strategy, and on-site optimization. One year in and the numbers keep moving.
Read the Case StudyAvailable for select SEO consulting engagements alongside my full-time role. Let's talk about what you're trying to achieve.