I turn crawl data, search analytics, and technical audits into ranking improvements. Senior Organic Manager specializing in technical SEO, data analysis, and emerging AI search optimization.
I work at the level where audits become action plans, data becomes decisions, and rankings actually move.
Crawl analysis, indexing troubleshooting, site architecture, Core Web Vitals, and structured data — the technical foundations that determine whether your content can rank at all.
GA4, GSC, Semrush, Looker. I build reporting frameworks that connect organic performance to real business outcomes and use that data to drive decisions, not just document what happened. This is the area I'm most focused on developing at a senior level.
On-page optimization, keyword strategy, and internal linking architecture, plus emerging AI search optimization. I'm actively working with clients on GEO and AEO as search evolves, tracking new metrics as they become available and advising on what's actually moving the needle.
A look at what the work actually produces.
A Central New York 501(c)3 with no prior SEO infrastructure. No tracking, crawl errors throughout, pages not indexed. I ran the audit, fixed what was blocking them, and built the reporting foundation from scratch.
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A full engagement for a mental health practice in Central New York. Website redesign, technical SEO, content strategy, and on-site optimization. One year in and the numbers keep moving.
Read the Case StudyAvailable for select SEO consulting engagements alongside my full-time role. Let's talk about what you're trying to achieve.