I turn crawl data, search analytics, and technical audits into ranking improvements. Senior Organic Manager specializing in technical SEO, data analysis, and emerging AI search optimization.
I work at the level where audits become action plans, data becomes decisions, and rankings actually move.
Crawl analysis, indexing troubleshooting, site architecture, Core Web Vitals, and structured data — the technical foundations that determine whether your content can rank at all.
GA4, GSC, Semrush, Looker. I build reporting frameworks that connect organic performance to real business outcomes and use that data to drive decisions, not just document what happened. This is the area I'm most focused on developing at a senior level.
On-page optimization, keyword strategy, and internal linking architecture, plus emerging AI search optimization. I'm actively working with clients on GEO and AEO as search evolves, tracking new metrics as they become available and advising on what's actually moving the needle.
A new non-profit, a new shop, and an organic search program built from the ground up.
Crawl errors, unindexed pages, no tracking in place. I ran the audit, fixed what was broken, and built the reporting infrastructure to measure what came next. The full story and data are in the case study.
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