A thorough crawl-based audit of your site's technical health — covering everything that search engines use to evaluate, index, and rank your pages. You get a prioritized action plan with specific fixes, not a 200-item spreadsheet with no sense of what matters. I've run these for enterprise sites and early-stage startups alike; the fundamentals don't change.
Keyword research and mapping, title tag and meta data rewrites, internal linking restructure, content gap analysis, and on-page recommendations that align your site's structure with how people actually search. I write directly when needed — but my focus is on the architecture and optimization layer, not content volume.
Most organic reporting setups answer the wrong questions. I configure GA4 and Google Search Console correctly from the start — or audit and repair an existing setup — and build dashboards and reporting frameworks that connect search performance to business outcomes. Good data infrastructure is the difference between reactive and proactive SEO.
For clients who need more than a one-time fix — an ongoing strategic partnership where I analyze performance data, identify the highest-leverage opportunities, and build roadmaps that make organic growth predictable. This is the work I do full-time at the senior level, available to consulting clients in a focused format.
I keep my consulting roster small so the work stays high-quality. Here's where I tend to add the most value.
Need a senior SEO specialist to augment capacity on a specific client or project — someone who can integrate into your workflow and deliver without hand-holding.
Mid-market companies building their organic program for the first time or after a period of neglect — where a solid technical foundation and clear reporting will unlock real growth.
I offer pro bono technical SEO work to non-profits and community organizations on a case-by-case basis. If your mission matters and your budget doesn't match it, reach out.