Organic became a steady revenue channel.
Five months, year over year. Four of the five months beat the prior year, starting from a small baseline. October came in lower on smaller orders.
| Organic metric | Change YoY |
|---|---|
| Revenue | +149% |
| Orders | +264% |
| Conversion rate | 2x |
| Non-brand search clicks | +58% |
| Sessions | +49% |
| Non-brand queries on page one | +114% |
One product category tells the story.
I started with redirects, broken metadata and URL fixes, then rewrote titles, descriptions and copy on the pages closest to revenue. Here's what happened in one category.
| Top category | Result |
|---|---|
| Main search terms | Page three to around position five |
| Impressions, June to September | Nearly 6x |
| Clicks, June to September | 7x |
| Two product pages | About 16% of all organic revenue |
AI thought the brand sold appliances.
I ran the whole site through the ChatGPT API in Screaming Frog to see how it read each page with very little context.
| Page | How ChatGPT read it |
|---|---|
| Brand homepage | An appliance manufacturer |
| Brand story page | A farming initiative |
| Core product | A vehicle accessory |
| Signature product | A competitor's product |
Where that led.
AI risk became one of three factors in how I ranked the next pages to fix. Those updates launch next, so none of the results above include them.