I crawl the whole site, find what's keeping pages from being indexed and ranked, and put the fixes in order of what matters most. I've done this for enterprise sites and early-stage startups.
Keyword mapping, titles and metadata, internal linking and content gaps. I started as a writer, so I'll happily write when it's needed. Mostly I make sure the whole site lines up with how people search.
I set up GA4 and Search Console properly, repair what's broken, and build dashboards people actually open. Every report ties search back to revenue or leads.
This is the part I love most. I dig through performance data, find the biggest opportunities and build a roadmap a team can follow. It's what I do every day across my client accounts.
Three kinds of teams keep showing up in my work.
I plug in fast and bring clear priorities, so everyone knows what's next and why.
Mid-market companies building an organic program for the first time, or rebuilding one after a stretch of neglect.
I do pro bono technical SEO for nonprofits and community organizations when I can. Utica Creative Reuse is one of them, and I'm proud of that work.